We BUST the 3 Key Myths of Social Media Marketing:

# KEY MYTH 1: Anyone can do it, my 15 yr old kid knows Facebook I’ll get them to handle it.

We see this all the time! So often clients come to us after entrusting their ‘social media’ to someone in the family, or in the office that is ‘young and understands social media’. Usually they reach out once they realise their competition is winning contracts and they are missing out, or when their ‘expert’ spends thousands of dollars running ads without any real clue what they are doing.

# KEY MYTH 2: Facebook ads are cheap, I can run a quick campaign and make a few sales whenever I want

Facebook ad costs have gone up 47% in the last 6 months alone (as of April 2018) and are set to continue as Facebook runs out of ad space to sell. Your campaign needs to be highly focussed, targeted and optimised to convert or you can blow your budget very fast.

# KEY MYTH 3: It won’t work for my business, I tried it already!

Facebook has 75% of the Australian population on it’s platform with about half active every day. Your client IS on facebook, but you need to know WHEN and WHERE in order to market to them effectively. Facebook ads are not the same as Google ads, the entire psychology behind them is different, so if you tried the same tactics you use on your regular advertising on facebook – it won’t work!

We provide a hands-on service for businesses that want to shortcut the learning curve, and skip the expensive lessons. Our process identifies your target audience, crafts a killer offer, promotes it to them at the right time and in the right medium, and then continually optimises every step of the campaign to make sure we get the most results possible.

If your business demands a steady supply of highly qualified buyers demanding to buy YOUR products and services, you need to work with a team that can deliver them – reliably, predictably and at scale.


Red Fez Social Media Guy
David's knowledge of social media is fantatsic. I would not hesitate to recommend him and in fact have already done so to 4 other business owners. His customer service is outstanding and the finished product wonderful.
Cate Lark
CEO, Essential Play

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