This calculator assumes basic conversion metrics which are averages for the industry and are subject to change.  They serve only as a tool to illustrate how to calculate your Return on Investment. We assume:
  • A cost Per Click (CPC) of $2
  • An average Click Through Rate (CTR) of 3% from any ad
  • Your landing page offer converts 10% of visitors to leads
  • Your sales team converts 50% of leads to sales
  • Your sales team upsells 25% of all new clients to your second tier offer
All of these metrics are far below what we typically achieve but we prefer to underpromise and overdeliver.


You should be able to see now that knowing the Lifetime Value (LTV) of a new client helps to make a better decision about how much to invest to get that client on board. With a targeted facebook campaign it is possible to onboard a steady stream of new clients very affordably. Please note:
  • This is a simple LTV calculation and does not include churn or turnover
  • Ad Spend shown is for one month only but does not include management fees
  • Moving into month 2 and onwards, you would see a compounding effect on annual returns
  • Assumptions as previously stated can be improved upon over time
  • Profitability really does depend on a second and even third tier offering

To find out how you can get results like these in your business in the next 30 days simply click the button below to schedule a Strategy Session with one of our team today. A short 30 minute call will answer all your questions and see if we are a good fit to work together.