I get asked a lot about the differences between setting up a Facebook Page or setting up a Facebook Group when it comes to representing a business on Facebook. The simple short answer is, there are benefits and drawbacks to both, but it’s a bit more complex than that.
The key differences are in how you communicate with your audience, and how your audience interacts with you.
Do you want updates on your page showing up on the wall of your users every time you post new content? You need a Facebook Page.
Do you want to be able to send a private email directly to the inbox of all your users? You need a Facebook Group.
Trouble is, they are mutually exclusive. If you have a Page, you can’t send emails directly to all of your ‘Fans’. Similarly if you post new content to a Group Wall, it won’t show up in the Activity Feed (wall) of your group members.
So it’s more important to think about HOW your intended audience is going to interact with you, and each other, than it is to think about which is ‘best’.
As a quick recommendation:
Pages are usually best for businesses as they allow a greater level of customisation and wall-based conversation.
Groups are usually better for small, targeted topis, like a specific Event, or a specific Topic.
Your mileage may vary, but I do recommend you research into the options available to you in more detail.
Try the AllFacebook.com article