Red Fez Social Media Services

Too Many Tattoo’s … or Not Enough?

David Jardine — Mon, 17 Oct 2011 03:30:29 +0000

The guy behind the counter looked up as I walked in and set the buzzer off. I made eye contact, smiled and gave him the ‘howitgoin’ nod before moving to the back of the shop, on the hunt for my purchases. After scouring the head-high shelves and filtering out the advertising noise I was able to make my selection and head back to the counter.

The guy looked up from his magazine and gave me the ‘nod’ again, and I…

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Sell the Story – Not the Steak

David Jardine — Mon, 03 Oct 2011 02:15:26 +0000

I’ve been reading a lot online lately, and I mean a lot. Seems I’m not the only one noticing a distinct shift in the air on the internet. The blogosphere has been alive with talk about living minimalism as a philosophy and a lifestyle, untethering oneself from excessive possessions and connections, and bringing the focus back to a ‘presence of mind’ style of life.

Awesome stuff.

I’m not sure that I will be ridding myself of all my…

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Stop ‘Creating’ and Start ‘JOINING’

David Jardine — Tue, 30 Aug 2011 11:17:18 +0000

Well I’m not sure this post it going to be all that popular.

You see what I have to say today is a bit harsh.

A bit controversial.

A bit of a bite.

I’m going to say it though, even though I know it won’t be all roses and goldfish, because I feel it needs to be said.

So here it is.

STOP MAKING NEW STUFF ONLINE!!!!

You are HURTING the people you are trying to HELP!!!

You see I…

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Adding your Face to your Google Listings

David Jardine — Mon, 29 Aug 2011 08:43:35 +0000

If you have been surfing the net recently, you may have noticed that some of the results that Google is returning are accompanied by a small picture of the author. If you haven’t seen it yet, do a google search for “10 Facebook Tips” and take a look at the 2nd listing.

You should be seeing a listing for an article fro Mashable called ” 10 Cool Facebook Status Tips and Tricks” and right there on the left is a…

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Google+ Hangout for Video Interviews

David Jardine — Mon, 15 Aug 2011 05:42:44 +0000

Google+ has an awesome feature called Hangout that I just wanted to spotlight for a second. This is Google Plus’s video chat service for up to 10 participants at a time and it is really cool! If you ever wanted to do video interviews, this is your CAKE!

Essentially Google+ uses ‘circles’ to help you manage your friends and control who sees what information. Hangout is no different, and setting up a hangout with friends can either be a…

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Tracking Social Media in Google Analytics

David Jardine — Mon, 01 Aug 2011 09:14:07 +0000

Google Analytics has added a Social Media tracking component into it’s already power-house analytics offering. This confirms and builds on Google’s increasing interest in how social media collates and curates internet content – which is essentially human-moderation at it’s best.

Last year Google let slip that it was tracking the number of Tweets and Likes on pages and including them in the algorythm for search engine optimisation (SEO) – so effectively those pages which were retweeted or Liked more often…

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Social Media Sales – PROOF it Works!

David Jardine — Mon, 25 Jul 2011 07:26:25 +0000

I think the question I get asked most often is pretty simple.

“Does social media REALLY bring in Sales?”

And I’m happy to say that today I can unequivocably say YES it does… and here’s the PROOF!

Now, this may not be ultimately ground-breaking in and of itself at first glance, but you have to see how this process has worked, and see how the cost of an entire social media setup in terms of both time and resources,…

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Google+ (Plus) – What Is It?

David Jardine — Thu, 07 Jul 2011 04:41:42 +0000

If you haven’t heard that Google is launching it’s own social network then let me be the first to tell you. The GAME is ON! Google is gunning for facebook in a big way and is using every weakness that facebook has against it. Seems Google has been quietly watching and learning from facebook, studying it’s failures and downfalls, and developing a strategy to take them on.

And it’s deceptively simple.

Google figured out one key problem in facebook.…

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Changes for Red Fez Social Media

David Jardine — Wed, 25 May 2011 05:35:23 +0000

Well if you’ve been wondering where I’d gotten to lately I can finally let you all in on what’s been happening. Red Fez has been in negotiation with a large client who has agreed to retain us on a permanent basis as their primary Project Management and Digital Social Media source. This is excellent news as the client is a very high profile business not only locally but internationally as well. Over the last couple of months I have been…

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50 Ways to Get More Facebook Likes

David Jardine — Sat, 19 Feb 2011 04:18:30 +0000

Seems everyone is in the same boat when it comes to Facebook Pages, namely they almost always end up asking – ‘how do I get more fans’? Problem is there is no one way that is going to work. The nature of social media is social (yep) so what makes something popular – is what will make people like your page.

I came across this amazing article that covers 50 – yes FIFTY – ways to improve the ‘likability’ of…

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