I just love this video from 22squared about the power of a brand or product Advocate. I know I can see myself doing Dave’s activities when Im excited about a product, and haven’t even been aware of myself doing it either! Focussing on how to recognise and encourage this kind of behaviour is the golden key to success in social media for your business.
Want to get more facebook fans? Encourage them to Recommend your Page to their friends. Want more twitter followers? Encourage them to Retweet you. Want more customers? Focus on empowering them to be able to take action at any point, to buy from you, follow you, forward you, or recommend you to their friends.
Watch end enjoy 🙂